The former president of the Lawn Tennis Association of Australia and owner of Melbourne Sports Depot was elected as president in November 1978 along with a new committee to replace the retiring John Mitchell. Before the 1977 season started he had been feted as a potential President of the VFL.
He had joined the board just a month before, to replace Dick Fenton-Smith as a casual member of the committee. One of the new committee's first actions was to sack coach Dennis Jones after one season where he had taken the Demons to a wooden spoon.
"VFL men getting to know Wayne" - The Age 13/01/1977
"Reid to be top Demon" - The Age 21/11/1978
"Demons' coach to be axed?" - The Age 29/11/1978
"Reid reaches top in international sports" - The Age 27/03/1981