The former head of the Australian Open tennis and golf tournaments McNamee was given the task of developing the Melbourne 'brand', one described by AFL CEO Andrew Demetriou as "meaningless" and announced that part of his masterplan for the club was to attract a marquee player like Jonathan Brown.
McNamee was criticised for travelling to England to play in a legends doubles tournament at Wimbledon during the season, and was sacked by Jim Stynes almost immediately after his administration took office midway through 2008.
In 2010 McNamee because President of the International Tennis Federation.
"No cash, no home: Happy Birthday Demons" - The Age 22/03/2008
"Melbourne's brand old flag" - The Age 28/03/2008