|Matches||Ladder||Playing List||Night Series||Best and Fairest||Reserves||Under 19's|
Despite his side putting in its worse season since Norm Smith first took over in 1953, the coach was reappointed for another season with a brief to improve on an 11th place finish in 1966. He boldly declared that he wouldn't be surprised to see the Demons back into the four.
For the first time a Little League competition was played, sponsored by the State Savings Bank. Each team had a squad of players which appeared at half time and the matches were umpired by the Emergency Umpire of the main match. Melbourne were the premiers of the inaugural competition.
Also for the first time a draft was suggested as a method of recruiting players. The VFL was involved in a wrangle with country leagues about recruiting zones and a player draft was suggested as a possible alternative. The idea was rejected by an overwhelming majority of clubs including Melbourne.
In the same year that his brother Len passed away after a series of heart attacks, Norm Smith missed the second half of the Round 15 match against Carlton, and another match the week after with a heart complaint of his own. John Beckwith took over as coach on both occassions and took over as Senior Coach in his own right when Smith retired at the end of the year.
The Under 19's failed to win a match for the season.
Outstanding Service - Brian Dixon
Best and Fairest - A. Hollings
Second Best and Fairest - John Gowdie
Best Clubman - R. Girdwood
Outstanding service - G. Swift, S. Goodwin